Online testimonials can be a successful marketing tool for property owners as they help establish confidence with new guests and promote repeat business through the booking journey.

We know that sometimes you receive feedback by email or other means. Inn Style’s testimonials feature has been developed so you can now add this feedback to your Inn Style account and it will be displayed on the booking engine for potential guests to see.

Below is a snippet of what this new feature addition looks like in the PMS:

Read more about how to set up testimonials in our help guide.

Here are some ways in which Inn Style’s online testimonials can benefit your property:

Increase bookings: By offering social proof from previous guests, online testimonials can aid in boosting reservations. People are more willing to make their own reservations when they see that others have had positive experiences at your property.

Provide insight: Online testimonials can shed light on what guests might anticipate from their stay at your property. This feedback can offer you information about the facilities, setting, and general experience of staying at your property.

Build credibility: Online testimonials offer third-party endorsements that may assist to establish credibility and confidence with prospective guests. Guests are more inclined to trust a property and consider making a reservation when they read excellent reviews from previous guests who have been there.

Differentiate from competitors: Online testimonials makes your property stand out among competitors.

Below is a screenshot of how the new testimonial feature looks on your website through the Inn Style booking engine:

Here are some ways in which you can use online testimonials to drive bookings:

1. Use testimonials on your website, not just on the IBE: By displaying positive testimonials on your website, you can build trust with potential guests and encourage them through the booking journey.
2. Feature testimonials in advertising: Use positive testimonials in your advertising campaigns to build credibility and encourage potential guests to visit your website and book a stay.
3. Share testimonials on social media: Share positive testimonials on your social media channels to reach a wider audience and instill trust. As part of the buying journey a lot of potential guests often research on social platforms and Google.
4. Include testimonials in email marketing campaigns: Use positive testimonials in your email marketing campaigns to encourage past guests to book a return stay.
5. Use testimonials to improve your property: Use feedback from testimonials to identify areas of improvement for your property. By making improvements based on guest feedback, you can improve the guest experience and encourage more bookings.

If you use testimonials strategically in your marketing efforts and leverage feedback to improve your property, your business will grow from strength to strength and your guests will enjoy the experience of staying at your property regularly.

Please note that the Inn Style ‘testimonials’ feature ONLY works for your Inn Style Booking engine on your website. It DOES NOT apply to OTA channels that may have their own testimonial settings. If applicable, these will need to be set up directly with Booking.com or Expedia themselves.

Are you interested in using Inn Style’s testimonials feature but you aren’t an Inn Style customer?

One of our amazing Inn Style team members will be happy to get you onboard!

You can click here or email us at sales@innstyle.co.uk and we will be in touch.