Here’s how to increase your website’s visibility through online activity.
Most hotels and hosts seek publicity since it is a guaranteed method to raise your profile and improve your room occupancy. Learn how to make your property online-ready in the sections below. This blog article will discuss the online actions you could take to make a big impression.
Utilise Search Engine Optimization (SEO)
Writing a brief blog post on recent news or deals every now and then will boost your B&B website’s position in search engine results. Perhaps you’ve been nominated for an award or have recently employed a bright new chef; a blog about this would seem excellent to potential customers.
Testimonials help develop trust with prospective consumers, so ask a visitor for a short quote to put in your material. Always include a photo in your blog since it makes it more reader-friendly and improves your SEO score.
Social media advertising
Make use of Twitter, Instagram, and Facebook to get your name out there for free! Post material about your property, specials, and discounts, and don’t forget to include stunning photographs that show consumers what makes your resort so unique.
Along with your social media postings, you may want to set the basis for social media reach. It’s a good idea to undertake some online networking, such as following key industry bloggers and local tourist sites on social media. Tagging them in your posts and commenting on their posts will attract their notice.
Send a newsletter via email
In the hospitality industry, email marketing is an important tool to stay in touch with guests and future clients. If you have something to market, don’t be hesitant to advertise it by email.
The manner you display your offers is just as crucial as the offer itself – no matter how wonderful the deal is, no one wants to read an email that is poorly designed and poorly worded. Rather than utilising your own email account, there are numerous good email platform providers that can help you build awesome-looking emails and send them out to your contacts.
You’re off to a great start!
Follow these simple steps and you’ll be on your way to getting some free publicity that will help your business.