FEATURE
SECRET CODES
Our handy Discount Codes enable you to create discounts that aren’t applied all the time; instead they only become available when guests enter a code. This code moves the booking process into ‘secret mode’ allowing guests to view and book their stays with discounted prices.
BENEFITS OF SECRET CODES
Offering exclusive discount codes incentivises guests to book directly on your website rather than through third-party platforms like Booking.com or Expedia. This helps you avoid commission fees and maximise revenue.
Secret codes make your guests feel valued, especially when they’re given as a loyalty or first-time booking discount. This fosters a stronger connection with your brand and encourages repeat bookings.
By assigning different codes to various campaigns, you can track which marketing efforts generate the most bookings. This data helps refine future pricing and promotional strategies.
Instead of openly lowering prices (which could devalue your accommodation), secret discount codes allow you to offer targeted reductions to select customers, helping you fill rooms without affecting your public pricing strategy.
Offering exclusive codes to returning guests or those who sign up for your newsletter helps build loyalty. Guests who feel they’re getting a special deal are more likely to return and recommend your accommodation to others.
You can experiment with different discounts (e.g., percentage-based or fixed amount) to see what resonates best with your audience.
HOW SECRET CODES WORKS
Secret Codes allow you to create a specific rate with a unique access code to enable you to incentivise repeat bookings – simply attach the code to a post stay email offering a reduced rate to sell more rooms at your accommodation.
It’s a slick, simple process – plus guests feel like they’re getting a real bargain! Plus you can distribute the code to anyone you fancy – whether that’s loyal guests, people visiting in the low season, or even as a goodwill gesture for someone who made a complaint.
Start by giving your rate type a name, e.g. Summer Discount. Choose a price basis for your Rate Type. (This will likely be the same as the Rate Types you already have set up).
If you’d like to modify the prices, tick Modify all prices by a given amount or percentage? and specify the amount or percentage. Tick Invisible to guests booking online, but can be unlocked with a code?
Enter the code that guests will need to use to unlock the new prices/availability e.g. Summer15. If you want this code to expire, enter a date or specify a date range (if necessary). If you want to limit the amount of codes available, enter a number (if infinite, leave blank).
All that’s left to do is simply check everything works and distribute your code to everyone you want to have it. Secret codes for any need, simple.
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