FEATURE

CUSTOM DOMAINS

Increase your booking conversion rates, by simply using Inn Style’s quick-to-implement custom domain feature. Simply put, the Inn Style booking engine is iframed directly onto your website with a click of a button maintaining your brand consistently.

IBE
Increase brand trust indicators
Increase conversions on your website
No more redirects to third-parties

BENEFITS OF CUSTOM DOMAINS

A custom domain makes your accommodation website look professional and credible, reassuring potential guests that they are booking directly with a legitimate business rather than a third-party or unverified source.

With a memorable, branded domain, guests are more likely to book directly rather than through OTAs like Booking.com or Expedia, helping you avoid high commission fees and maximise revenue.

Furthermore a domain that matches your accommodation’s name reinforces brand recognition and makes it easier for guests to remember and find you online.

A custom domain helps improve your SEO performance, making it easier for potential guests to find your website on Google, increasing visibility, and attracting more organic traffic.

A branded domain looks more professional on social media, email campaigns, and digital ads, making your marketing efforts more effective and increasing click-through rates.

Unlike relying on third-party booking platforms, a custom domain ensures you have full control over your website design, pricing, policies, and customer data.

HOW CUSTOM DOMAINS WORKS

With this feature, the guest remains on your website throughout their booking journey, side-stepping diverting them to our secure servers and in turn giving them a seamless journey from looking to booking.

When customers book accommodation on your website, you want them to have a seamless experience that maintains their trust in your brand. Our custom domain feature ensures that customers stay on your website throughout the entire booking process, rather than being redirected to an Inn Style URL.

 
In order to install a custom domain on your Inn Style account simply do the following…

Access Your Domain Settings

  • Log into your domain provider’s control panel

  • Navigate to DNS settings or DNS management

Add a CNAME Record

  • Look for the option to add a new CNAME record
  • In the Host field, enter: book
  • In the Points to field, enter: yourdomain.innstyle.co.uk
  • Save your changes

Contact Inn Style

  • Once you’ve added the CNAME record, contact our support team via chat
  • We’ll complete the final configuration on our end

PROPERTY MANAGEMENT. SIMPLIFIED.

Inn Style’s property management system streamlines all the day-to-day running of your accommodation business, with innovative and simple-to-use products and features, leaving you to focus on growing your business.

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TURN YOUR WEBSITE INTO A BOOKING POWERHOUSE

Utilise Inn Style’s integrated booking engine on your website to take direct bookings and increase revenue instantly.

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350+ BOOKING CHANNELS

Inn Style’s channel manager displays every reservation, from all your booking channels in one place.

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MAKING THE SWITCH TO INN STYLE IS EASY.

You can sign up and use the Inn Style Property Management System today. Our onboarding specialists will import your past bookings, set up your rooms, rate types and your pictures while you enjoy a cuppa. We’re here to support you every step of the way. 

WE'VE CREATED A COMMUNITY OF USERS WHO LOVE WORKING WITH INN STYLE.

£80m+

in booking value processed for our customers in 2025

341k

in booking value processed for our customers in 2025

75%

of bookings were direct on customers website in 2024

27

countries using Inn Style booking system

FOR DEMO PURPOSES