Siteminder’s annual booking report has recently been released (based on over 100+Million
reservations from across the globe) – We’ve broken this down for you into the key movers and
shakers. So if you are going to read one article this year, I recommend it’s this one!
SiteMinder’s core product is its channel manager, which enables hotels to connect with a range of online distribution channels, such as Booking.com, Expedia, and Airbnb, and manage their rates and availability in real-time. This allows hotels to increase their exposure to potential guests and maximize their occupancy rates.
SiteMinder also offers a range of integrations with other hotel technology providers, such as Inn Style’s property management system, payment gateways, and revenue management tools, to provide a seamless and integrated solution for hotels.
Overall, SiteMinder is a comprehensive platform that provides hotels with the tools they need to manage their online presence, streamline their operations, and maximize their revenue.
Remember these statistics are from the whole of 2022 for reservations in UK properties.
What is the average lead time? (the gap between booking and arriving)
In 2022 the average lead time was: 37 days
In 2021 the average lead time was: 31 days
What are the busiest months for stays? (in order)
July, August, June, September, October, May, April, November, December, March, February,
January
Are international guests important?
Most international travellers came from (in order)
USA, Germany, France, Ireland, Saudi Arabia
33% of guests were international travellers by Dec 2022, up from 15% in Dec 2021
Top Tip:
If the average lead time is 37 days, and the most stays are from June onwards, then make sure
your pricing is higher (as peak demand) in the months of May, June, July, August, September
and October. To maximise your revenue, make sure you show up on international booking sites
like Booking.com and Expedia
Online Travel Agents
Like them or loathe them, the top 3 channels this year are;
- Booking.com
- Expedia
- Direct Bookings from your own Website.
Top Tip:
Inn Style already has direct API connections with both Booking.com and Expedia, so if you
are not listed with them, we recommend that you sign up.
Contact us if you haven’t connected yet and we can
guide you through the step-by-step process.
Direct API connections refer to a method of data exchange between two software applications through an Application Programming Interface (API). In the context of the hospitality industry, this usually refers to the connection between a property’s Inn Style property management system (PMS) and third-party systems, such as online travel agencies (OTAs) or channel managers.
With direct API connections, the data exchange happens in real-time, meaning that updates to room availability, rates, and reservations can be made immediately and reflected across all systems connected to the API. This helps to ensure that the hotel’s inventory is always accurate and up-to-date, which can help to minimize overbooking and maximize occupancy.
Direct API connections can also help to streamline operations and reduce manual data entry, as data is automatically synchronized between systems. This can help to reduce errors and save time, allowing hotel staff to focus on other tasks.
Overall, direct API connections can be a valuable tool for hotels and other accommodation providers, as they can help to improve efficiency, reduce errors, and increase revenue.
Looking to connect to Inn Style and Siteminder?
Your set up of the both the Inn Style account and Siteminder accounts will be guided by our support team who will advise on what is needed to get set up.
If you are ready to sign up to Inn Style with a connection to Siteminder contact us here or on sales@innstyle.co.uk
If you are already an Inn Style customer and are wanting to connect to Siteminder please contact us here or on team@innstyle.co.uk
Any Questions?
If you have any further questions, please do reach out to us via the chat facility within Inn Style or email team@innstyle.co.uk.
If you are not yet an Inn Style customer and you would like some more information or would like to chat with one of our sales team members click here.